Victorinox X Jumi Cheese
Swiss Army Knive Design












Collaborating with Victorinox, I designed two Swiss Army Knives for Jumi Cheese, a Swiss artisanal cheese company. With the knives being sold in their UK stores the goal was to communicate Jumi’s core essence to a non-Swiss audience: Swiss artisanal cheesemaking, family-run, and rooted in tradition. I created two eye-catching illustrations showing alpine scenes for the front of the products, while the reverse features a character-led design, incorporating the Jumi brand logo in a playful way.

This project has been longlisted by the World Illustration Awards 2026.